About Us

Precious the label is an online small business run by myself - Adelaide girl Mama Stephanie. Having 3 babies in under 4 years, I wanted to start this adventure to provide affordable and adorable children's outfits, including sourcing from local makers & creators. We started out as Little Beba Clothing but grew quickly to expand not just clothing (and not just for the little ones). We have extended to personalising, hand-knitted garments, crochet accessories plus matching pieces for adults & mini's.

Selling newborn to size 5, for boys and girls alike, Precious the label has a little something for everyone!